Ryan Principe – Principe Consults Founder & Operator

About Ryan Principe

From the Bay to the Boardroom

Hands-on technician turned operator, helping shops win without the guesswork.

I started in the bay — building motors, solving electrical nightmares, and running real jobs on real deadlines.

That experience scaled into a profitable shop with airtight systems for marketing, workflow, and customer ops.

Now I help shops grow fast and clean — with playbooks, not promises.

  • $1M+ Parts & service revenue influenced
  • BMW • Euro • Performance

  • “Ryan cut our launch time in half and doubled booked jobs in 60 days.”

    — Shop Owner, Dallas TX
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Proven Track Record

2020

BMW Job Solo

Cut teeth on complex Euro diagnostics and delivered on deadline.

2024

Principe Performance & Parts

Scaled from wrenching to systems: P&L, SOPs, and real-deal marketing.

2025

30% MoM Growth

Dialed workflow, raised sold-hours, turned chaos into throughput.

2025

Launched Principe Consults

Helping shops open right the first time with step-by-step playbooks.

Build & Scale Your Performance and Repair Shop

I help shop owners launch and grow profitable performance and repair businesses with proven systems, pricing strategies, and marketing solutions. Along with mechanics and performance shops, I also consult detailing, tint, and wrap businesses — giving every automotive entrepreneur the tools to succeed.

How It Works

A clear, four-step path from booking to ongoing support.

  1. Book Session

    Pick your time and secure your Blueprint call.

  2. Strategy Call

    90 minutes to map your goals, offers, and bottlenecks.

  3. Action Plan

    Receive a tailored playbook you can execute immediately.

  4. Ongoing Support

    Follow-up guidance to keep momentum and answer questions.

Get your strategy call now!

⚡ Limited spots available each week.

Clients I’ve helped generated $81,295 in verified profits using my systems.

What I Help You With

  • Performance & Repair Consulting

    Launch or scale your mechanic and performance shop with proven systems, service packages, workflow improvements, and customer growth strategies.

  • Detailing Business Growth

    From startup planning to package pricing and upsells, I help detailers increase profits and create repeat customer pipelines.

  • Tint & Wrap Shop Strategy

    Guidance on branding, pricing, and marketing for tint and wrap shops — from local targeting to scaling into full-service studios.
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